Effective digital communication

E-business solutions

The basis of every successful online project is a holistic consultation resulting in a concept developed together with the customer.

Design is not just a question of aesthetics, but on the Internet it is also a question of image, acceptance and usability. The appearance on the Internet contributes decisively to the judgement about a company or an organization.

Compared to classic advertising, online marketing reaches more customers and more precise target groups at a lower price than for example print advertising. The online channel is now the leading channel for preparing purchase decisions, both B2B and B2C. Advertise where your customers are!

Google AdWords is one of the most important tools to achieve sales via online stores. This is because customers search in Google for what they are currently interested in. The better your Google AdWords account is optimized, the more likely you will benefit.

Retargeting visitors to a website through targeted advertising is one of the core building blocks of a comprehensive online marketing concept. Remarketing can be used to reactivate potential buyers and interested parties who have already been to the website.

Social media is one of the developments that have brought much greater changes to the web than many had expected. The impact of facebook, Instagram, Twitter and the like is now clear. Nevertheless, many companies and organizations still misjudge the use and possibilities of social media. What makes sense for whom depends very much on who you are, what you are and what you want to achieve.

Consulting

Well advised right from the start: We use selected analysis methods to take an in-depth look at your company. Together we develop your goals and derive recommendations for realization and concrete tasks.

 

  • Consulting and as-is analysis
  • Methodical target group analysis
  • Definition of requirements and goals
  • Project and quality management
  • Online marketing analysis and conception
  • Strategy workshops
  • Success control

Concept

We start a new project together with you and our initial concept during a workshop. The results from this are important directional tools and influence the structure, content and functional scope of the project. Creative, flexible designers and usability experts develop the design and prototype.

 

  • Structure and content concept
  • Online marketing and SEO concept
  • Design for websites, online stores, interfaces
  • Mobile interfaces, responsive design
  • Usability engineering

Development

For our customers, we develop websites and mobile applications based on state of the art technologies. In doing so, we always provide insight into the progress of the work and thus ensure that the implementation is carried out according to the jointly designed measures. Your bonus: In addition, we take over the maintenance, care and implementation of your ongoing online projects.

 

  • Content management systems for corporate websites (including TYPO3, Drupal, Wordpress, Magnolia)
  • Individual web development (e.g. Python, PHP, JAVA, iOS, Android, Windows Phone)
  • Online stores (Shopify)
  • Online marketing, newsletter, search engine optimization (SEO)
  • Web controlling (including ongoing performance measurement and reporting)
  • Training of CRM and CMS systems
  • Care and maintenance